Thank you to Terra Firma Associates and Agenda Consulting for sponsoring the 2017 Career Development Awards
Below you will find the winners of the 4th CDR Awards and the full list of submissions at the end of the page:
Innovation in Recruitment Award
Winner: European Personnel Selection Office
Title: Tackling under-representation of German nationals applying to work for the EU
1. What problem did you set out to address?
To address significant and persistent under-representation of German nationals working for the EU Institutions
by creating an online campaign and populating an online event to facilitate 1-2-1 contact between the EU and
2. What did you do?
The role of the European Personnel Selection Office (EU Careers) is to serve the EU Institutions by providing high
quality, efficient and effective selection procedures that enable them to recruit the right person for the right job,
at the right time.
The bulk of recruitment takes place following annual competitions organised by EPSO. The most successful candidates
with the right profiles (secretaries, generalists and specialists) are placed on a reserve list from which the Institutions
are able to choose and recruit the most suited candidates for the job.
To increase the numbers of German nationals applying to these competitions, EU Careers worked with Global Careers,
a leading online recruitment marketing and communications organization, to devise a campaign to humanise the
recruiting process by creating a simple online event where candidates could connect directly 1-2-1 with staff from
EU Careers in either English or German.
In order to populate this event, EU Careers in collaboration with Global Careers undertook a recruitment marketing
strategy focused on graduates with up to 7 years experience as well as undergraduates expecting to complete their
final year of university in 2018.
We targeted graduates and alumni from key target universities across Germany and individual schools across Europe
and North America, where our research identified large numbers of German nationals of top-tier talent.
We used a combination of digital and social media marketing. Additionally, we deployed influencer marketing strategies
focused on connecting with key people of influence that could share our message about the event.
3. What was the outcome?
The campaign and subsequent event was very successful with a total of 687 registrations. In addition, the campaign
achieved increased social engagement and awareness of the EU as a career destination for multilingual graduates
across our key German universities.
• 234 candidates attended and 245 conversations took place with highly qualified and motivated candidates.
• Candidates attending the event on average rated their experience a 4/5.
• Over 60% attending spoke 3 or more languages.
• 78% had Master degrees or PhDs.
• All participants were motivated and prepared, making the conversations useful and fulfilling.
4. Any lessons learned?
This event took place on 17 October from 4 till 8 pm. A pool of 17 staff was available for chatting online.
Groups of 6 to 8 staff took turns in manning the chat rooms.
All staff had a thorough knowledge of EU career opportunities and selection procedures.
The success of the event was also highly dependent on its marketing – targeting the right audience was essential
in order to attract visitors for whom the event was really meaningful. The ultimate objective was to inform them about
and/or encourage them to apply for an EU career.
We will use these lessons as a basis for the next online event, planned for 28 November 2017, where 8 so-called
‘focus countries’ will be targeted (Czechia, Denmark, France, Germany, Ireland, Poland, the Netherlands and Sweden).
Other project contributors:
Claudine Camilleri, Koen Hendrix.
Employee Engagement Award
1. Why is employee engagement important to your organisation?
Engagement of staff across the UN system is a key requirement for a UN that is equipped to deliver on the goals
of the Agenda 2030. The Geneva Learning Network (GLN) is an inter-agency forum that has been active since 2005 –
connecting staff development professionals in Geneva and beyond. Inspired by their strong professional relationships,
the co-chairs challenged the group to move beyond networking and put their expertise into practice with
an inter-agency talent management initiative.
2. What were your goals?
Motivated by the saying “the whole is greater than the sum of its parts”, members of the network co-created
EMERGE – Programme for Emerging Women Leaders. The programme aims to identify, develop and engage a cadre
of high-potential mid-level women leaders that are moving beyond silos and working together as the next generation of
leadership for the UN system. This initiative is a win-win-win: for participants, for staff driving the implementation,
and for the UN system as a whole.
3. What did you do and how did you do it?
GLN members from 11 UN Organizations worked together to design, resource, and implement the programme.
While complementary to the learning offers of their organizations, their work was voluntary and in addition to the normal
workload. All colleagues involved contributed to the programme based on their expertise and passion. The group found
creative ways to work smart and efficiently, using the different agencies’ resources to tackle the various administrative,
developmental and delivery tasks.
4. What was the outcome?
The EMERGE programme has shown what happens when employees’ values are aligned with organizational objectives.
Commitment and belief in inter-agency collaboration and gender equality resulted in a high level of engagement
by 33 participants and 28 organizers from 11 entities – over a sustained period of 18 months. In the words of
a participant: “I feel empowered and I have confidence that by the end of the programme I will be ready to assume
5. How did you measure success?
In the initial evaluation, participants talked about a transformational experience and the value of working together
as a cohort of high-potential and engaged women: “Really wonderful to see all the specialists from different agencies
come together to deliver a workshop that was of such high quality, pertinent and where you did not get a sense
that these people don’t usually work together on a daily basis – there are lessons learned there to bring out for the
leadership skill of UN leaders!!”
6. What lessons did you learn?
Despite the complexity of developing an inter-agency programme, the coordination has worked smoothly thanks to the
willingness to focus on a shared purpose, open and frequent communication, a shared division of responsibilities and
the reliability without anyone to report to or any auditing. Working in teams across UN organizations is not only possible
but could be even a more efficient, innovating, cost-cutting, and a fun way to move ahead with the 2030 Agenda
towards reaching gender parity.
Other project contributors:
28 directly contributing staff members from 11 entities: ILO: Suzanne Dee Pedersen, Sharon Compton,
Marika Maillot, Rachael Cogen. ITU: Manuela Morelli. OCHA: Janette Moritz, Claudia Purpura, Nadege Ghazarossian.
OHCHR: Theresia Redigolo. UNAIDS: Jonathan Ball, Juliane Drews. UNHCR: Suha Daou, Zsofia Tukacs,
Krisztina Szollas, Julianne Di Nenna. UNICEF: Susie Kenny Smith. UNOG: Thomas Neufing, Jesus Guerrero,
Virginie Ferre. UNSSC: Sara Cortes. WHO: Sara Canna, Cornelia Griss, Hilary Rawe, Deborah Sebold-Thomas.
WIPO: Jean-Marc Guiramand, Beate Giffo-Schmitt, Dominique Norz, Kaori Saito.
*EMERGE is a joint effort of the following 11 UN entities:
ILO · ITU · OCHA · OHCHR · UNAIDS · UNHCR · UNICEF · UNOG · UNSSC · WHO · WIPO
Check back here for information on the 2018 awards closer to the event.